Email marketing…still up there as the first choice for most successful marketers. As with anything, though, it evolves so I thought I would focus this week on email marketing trends, tips and tactics to make sure you make the most of it – and from it – in 2024.
Let’s take a look first at those trends because they inform so much of what follows. You may notice a mention of trust and authenticity in this piece both of which are responsible for those potential tech nightmares I mentioned in my email earlier this week:
Of course, generative AI is playing a bigger part in email marketing this year – this takes a deeper dive into that along with some other things you can expect to see in your inbox:
So how best to use AI when it comes to your email marketing?
Here are some great tips:
https://www.mailmodo.com/guides/ai-in-email-marketing/
Along with a more expansive practical guide here:
And some excellent suggestions for AI tools here:
https://blog.hubspot.com/marketing/ai-email-marketing
Of course, you want your email marketing to be effective and make you some moolah – here’s how to do that this year:
https://www.blogtyrant.com/how-to-make-money-from-your-mailing-list-without-selling-out/
With another guide here to show you best practices that will help boost those results:
https://www.drip.com/blog/email-marketing
Your TED talk this week will leave you with some food for thought – what if advertising was honest?
