It’s a cold, rainy holiday Monday (of course) and I’m sitting here with a cat on each side and a dog at my feet, writing this for you.
You know what?
It’s one of the highlights of my week.
When I was a kid, I was sent to boarding school. My mother was a widow and had a very busy job running a hospital so she thought it would be the best thing to do. I hated that place.
The one saving grace was the letter home I was allowed to write to her each week and the one I got back from her, telling me how she was getting on 12,000 miles away.
You may not be 12,000 miles away – or you might – but with this newsletter I get to connect with you in the same way I used to with her and hopefully share tips and resources that will help you.
One thing I know you need is more on how to actually build an email list – that priceless asset that brings you people who will see your stuff…
People with whom you can build lasting relationships if you do it right.
How do I know this?
Because I get this question from you all the time and the best place to answer it is here, in your newsletter.
So let’s begin…
And we’ll do that with this which includes brilliant advice on ideas for lead magnets, including two of my favourites:
Along with more excellent advice and an ebook you can download for nada here:
https://blog.hubspot.com/marketing/list-building
The art of building an engaged email list lies in knowing not just your audience but the kind of list you want to build.
Are an author wanting more readers?
Are you focused on a particular niche?
Or are you creating a membership site or program?
For that last one, there are great tips here:
https://www.mightynetworks.com/resources/how-to-build-an-email-list
While for authors, this is full of good ideas:
https://www.paulinewiles.com/articles/author-email-list
What if you already have a list and want to grow it?
Take a look at this:
https://convertkit.com/resources/blog/grow-email-list-for-free
With 85 more ideas here:
And, for you podcast lovers, an outstanding episode from Email Marketing Heroes here:
That should keep you busy but don’t get too busy because I’m also creating something for you on my ultimate way to build a highly engaged list along with great relationships…
I’ll be telling you more about that soon.
In the meantime, a ray of light in a sometimes gloomy world with your TED talk this week reminding you about some of the good news out there:
