Today, we’re diving into how you can use AI to make your writing and marketing efforts easier and more effective.
You may have heard of some of these tools already as I use many of them in my teaching and some may be new to you…but they’re all highly effective!
I’ve divided them into tools that are best for beginners and those that are for more advanced users to make this easier for you:
Content Creation with AI
Struggling to come up with fresh content ideas or draft engaging posts? AI tools can make content creation a breeze – try these suggestions:
For Beginners:
ChatGPT: Probably needs no introduction and perfect for generating ideas, drafting blog posts, and creating social media content.
https://openai.com/index/chatgpt
Writesonic: Another great tool for writing articles, ads, and even product descriptions. Easy to use and very intuitive.
For Advanced Users:
Jasper: A more sophisticated tool for crafting detailed blogs, marketing copy, and more. It offers advanced features and a no cost trial.
Email Marketing
Personalised email marketing is key to connecting with your audience. There are a number of AI tools that can help you write really good, personalised emails and even entire campaigns:
For Beginners:
Mailchimp: It’s easy to use and perfect for beginners looking to start with email marketing and automation.
https://mailchimp.com/solutions/ai-tools
HubSpot: A bit more advanced but still very user-friendly. Great for email marketing, automation, and customer relationship management.
https://www.hubspot.com/products/artificial-intelligence
Hubspot also has a no cost AI content writer:
https://www.hubspot.com/ai-content-writer
Copy AI: For its AI powered copywriter and email generator:
https://www.copy.ai/tools/marketing-email-generator
Customer Experience
AI chatbots and virtual assistants can handle customer inquiries instantly, making your customer service top-notch. Try these:
For Beginners:
Tidio: A simple, easy-to-set-up chatbot solution that helps you interact with visitors in real-time. No cost trial:
Intercom: Great for beginners who want a more interactive customer support system. Also has a no cost trial:
Data-Driven Insights
AI can analyze your data to provide insights that help you make smarter marketing decisions.
For Beginners:
Google Analytics: A must-have tool to understand your website traffic and user behaviour. The AI-enhanced features make it even more powerful.
Hotjar: Easy-to-use for heatmaps and behaviour analytics on your website. No cost basic plan.
SEO
Want your content to rank higher on search engines? AI tools can help optimize your SEO strategy.
For Beginners:
Ubersuggest: A beginner-friendly tool for keyword research and SEO suggestions.
https://neilpatel.com/ubersuggest
Yoast SEO: Perfect for WordPress users, this plugin helps you optimize your content easily. I use it on all of my sites.
For Advanced Users:
Surfer SEO: An advanced tool that provides detailed recommendations for improving your search rankings. No cost trial:
Stay Updated
AI is constantly evolving, so staying updated is crucial. Check out these resources for the latest trends and updates:
Marketing AI Institute: Has a no cost upcoming class on AI in marketing plus lots of resources:
https://www.marketingaiinstitute.com
OpenAI Blog: Keep up with the latest in AI technology and applications.
HubSpot AI In Digital Marketing Guide: Excellent guide available here for nada:
https://blog.hubspot.com/marketing/ai-marketing
That selection should help with your marketing and writing needs – I’ll offer more suggestions as I put them through their paces.
In the meantime, here’s your TED talk which carries on our theme this week by looking at the last six decades (yup!) of AI and what’s coming next:
