This week I’m in myth-busting mode.
Like you, I hear the same old BS time after time online.
This week, I’m calling some of it out.
Let’s start with that perennial myth: you need a Big List. Nope. You need an engaged list…one that loves you and what you do so they trust you when it comes to taking action.
Some of those people with big, bloated lists have horrible conversion rates.
Others pull all kinds of unethical tricks to bask in their Big List numbers, unaware that they don’t mean a thing when it comes to results.
To learn more about that from someone I highly rate, read this:
And this:
https://beefupmedia.com/make-money-from-tiny-email-list
Next up, the one often bandied around that you can learn anything in 11 hours or so and then teach it to others.
Well, I’m sure you can but there’s a problem here…
You and I both know that authenticity has a certain ring, not to mention a smell. People can literally scent the smell of yet more BS, no matter how well-meaning.
Yes, you can learn something in a short space of time and teach it to someone else…but become a world class expert? The go-to person for whatever it is?
That takes way more time and skin in the game.
My advice – teach what you already know. Or write about it/promote it/talk about something you’ve been doing for long enough that you have your own take on it based on evidence and experience.
Here’s the highly regarded Jeff Goins on the subject:
With more on being that go-to expert here:
https://www.heymarvelous.com/blog/how-to-find-your-niche-as-a-content-creator-in-2024#
Next up…is SEO dead?
Short answer: no.
Longer answer with really useful stuff here:
https://www.positional.com/blog/is-seo-dead
Now, how about the one that says you need to be on every social media platform, exhausting yourself in the process…
Again, a resounding no.
Here’s why along with how to do social media the right way, one that serves you:
And my final myth for today…
Is passive income real?
Well, yes and no…here’s how and why:
Which takes me back to my first point – create based on what you already know. Share your genius because what people want now is not information but transformation…
You can learn about that here:
If you don’t believe me, you might listen to Ethan Hawke in your TED talk this week:
