You see it all the time – the new, the shiny, the flashy…
And boy, is it seductive.
Unlike the cool, calm evergreen stuff that just keeps on working with perhaps the odd minor tweak here and there.
IMO, evergreen is way sexier…
It lasts longer.
It’s a firmer foundation on which to build a real business.
It takes less work in the long run.
So today I’m sharing with you some ideas on how to go more evergreen, starting with this on creating an evergreen course:
https://luisazhou.com/blog/evergreen-course
You’ll also want to take a look at this on how to build an evergreen funnel for your course:
https://luisazhou.com/blog/evergreen-sales-funnel
The biggest benefit of an evergreen course is that it gets you out of the exhausting launch cycle. It also gives you more of an opportunity to scale.
The same could be said of evergreen content – you create it and it stays relevant, bringing you a snowball of traffic over time.
Here’s how to do that:
With some more great tips here, especially for beginners:
https://www.sitecentre.com.au/blog/evergreen-content
And 14 ideas here for different kinds of evergreen content:
What about evergreen niches? Especially if you’re an affiliate marketer keen to create lasting, ongoing promotions…
This is what you need to read – the top 7 evergreen niches for now (and for some time to come!)
With 12 more ideas here:
https://affilimate.com/blog/evergreen-niche
And 6 here with 81 sub-niches:
Ecommerce your thing? Here are 33 evergreen products that always sell:
You can put all that together in this excellent evergreen marketing training:
Your TED talk this week will energise you for all of that and more, focusing on how you can tap into that Olympic spirit for yourself:
