We’ve come a long way from the days when everyone told you to create a value-packed report as an opt-in bribe so you could get tons of subscribers…
Although, bizarrely, some people will still tell you that.
Times have moved on and options have opened up along with expectations.
These days, if you want to grab someone by the eyeballs and the email, you need to get a little more creative.
Note that doesn’t mean you have to do more…often, when it comes to an opt-in bribe, less is more…
Which is why I’m dedicating this week’s newsletter to a bunch of great goodies you can whip up in two hours or less and that will have your prospective subscribers salivating.
Let’s start with an overview of what makes a great opt-in bribe now along with some excellent examples:
With some more here along with advice on the tech side of things:
Now let’s go more in-depth with some of those examples, starting with an opt-in quiz.
These convert like crazy and here’s how to create your own:
Some no cost quiz creators include:
Typeform https://www.typeform.com/quizzes/
Jotform https://www.jotform.com/lead-generation-quiz
You can also create a quiz with Interact and there’s a free trial:
Another highly effective form of opt-in bribe is a challenge (you can see this on my own site here).
Here’s how to create your own:
With some more great tips here:
Next up, the email course – another of my favourites!
Here’s a step-by-step guide along with a template:
https://kit.com/resources/blog/create-an-email-course
With more tips here:
Checklists, cheatsheets and other short, sharp but super valuable tools are always popular and I use Canva to create mine:
https://www.canva.com/checklists/templates
https://www.canva.com/worksheets/templates
Whatever you decide to create, keep it simple and enticing. Think about what your target audience really needs and give it to them in a form that will solve one problem for them quickly and easily.
Your TED talk this week teaches you how to solve a problem that has affected almost every person on the planet…
How to fix a broken heart:
https://www.ted.com/dubbing/guy_winch_how_to_fix_a_broken_heart?language=en&subtitle=en&audio=en
