This week I’m continuing my series of take action newsletters designed to have you smashing it from the start in 2025…
So let’s talk about something we all want – more sales and more profit.
Whether you’re just starting your online journey or scaling an already successful business, there’s always room to grow your revenue.
Today’s newsletter is packed with actionable strategies, free resources, and insights to help you take your sales to the next level.
Follow along and take the steps at the end for some real results.
Master the Art of High-Converting Funnels
If you’re not optimizing your sales funnel, you’re leaving money on the table. A great funnel seamlessly guides your customer from curiosity to checkout.
Here’s what you need to nail it:
- Landing Pages That Convert: Use Systeme.io (free plan available) to create professional, high-converting funnels.
- Email Sequences That Sell: Try out MailerLite to build nurture sequences that turn leads into customers.
- Upsells and Downsells: Offer additional products or discounts after the initial purchase using ThriveCart (free trial available).
Analyze your funnel drop-off points using Google Analytics and optimize them.
Leverage Free Traffic Channels
Who doesn’t love free traffic? Focus on platforms that let you connect with your audience without paying for ads.
- YouTube: Create videos answering niche-specific questions. Start with YouTube Studio to analyze what’s working.
- Pinterest: Use Tailwind’s Free Plan to schedule pins and drive traffic to your blog or sales pages.
- TikTok: Share short, engaging videos with a strong call to action. The free TikTok Creative Center can inspire your next viral post.
Add lead magnets to all your traffic sources to grow your email list for long-term sales.
Sell Solutions, Not Products
People don’t buy products…they buy solutions to their problems. Position your offers as the answer to your audience’s pain points.
Here’s how:
- Identify Problems: Use AnswerThePublic to find questions your audience is asking.
- Create Content: Write blog posts, emails, or social posts that explain how your product solves these issues. You can do this with the help of ChatGPT or another AI.
- Show Proof: Offer free trials or case studies using tools like Calendly Free to book discovery calls and demonstrate value and StoryPrompt to easily collect video testimonials (free trial) – see below for more on testimonials.
Instead of saying, “Buy my course,” say, “Here’s how my course helped 500+ students make their first $1,000 online.”
Upsell and Cross-Sell Like a Pro
Your existing customers are your best leads for additional sales. Upselling and cross-selling can significantly boost your revenue.
Here’s how to do it effectively:
- Use WooCommerce or Shopify to recommend complementary products at checkout.
- Offer exclusive discounts via Sendinblue Free email campaigns.
- Provide a post-purchase “thank you” page with a time-sensitive upsell offer using ConvertKit (free plan available).
Don’t overwhelm customers with too many options. Offer 1-2 upsells max.
Get Testimonials That Sell
Social proof is one of the most powerful tools for driving conversions. People trust people, not ads.
Here’s how to collect testimonials:
- Send Surveys: Use Google Forms to ask for feedback after a purchase.
- Showcase Reviews: Use free plugins like Strong Testimonials to add testimonials to your site.
- Turn Success Stories Into Content: Feature customer stories on your blog, YouTube channel, or social media.
Ask for video testimonials using a tool like StoryPrompt – they convert even better than written ones.
Automate, Automate, Automate!
You can’t grow if you’re stuck doing everything manually. Here are some free automation tools to save you time:
- Zapier Free Plan: Connect apps and automate repetitive tasks.
- Buffer: Schedule social media posts across platforms.
- Asana Free: Stay on top of tasks and projects without missing a beat.
Tip: Set up abandoned cart emails to recover lost sales automatically.
Start Taking Action
Here’s your 3-step action plan to start increasing your sales today:
- Choose one free resource or strategy from this email and implement it.
- Track your progress using analytics tools like Google Analytics or YouTube Studio.
- Double down on what works and refine as you go.
Your TED talk this week is the always riveting Malcolm Gladwell with a confession…
