Every so often I pause and take a good look at what’s happening in various sectors of our industry. And if that word takes you by surprise, this is an industry. A huge one.
As you are part of it – or would like to be – then it pays to stay on top of what’s new and what can benefit you so this is one of my smorgasbord newsletter editions where I share all kinds of resources across all sorts of topics.
First up – Facebook. Lots happening there. Let’s first take a look at this on three kinds of ads you can run there:
But then let’s bear in mind the research here that tells us Facebook marketing is declining:
Let’s be real – FB marketing isn’t going anywhere but it is evolving and there are plenty of alternatives…
Alternatives like YouTube ads:
https://blog.hootsuite.com/youtube-advertising/
Of course, you don’t have to spend on YouTube to get results…if you’ve yet to dip a toe into the YouTube waters, here’s a great guide to getting started:
And then you can learn how to grow your channel and get more subscribers here:
I’m sure you’ve noticed the rise of push marketing and messaging alongside email marketing to reach a wider audience. If you’ve no idea what I’m talking about or you do and would like to know more then listen to this…
From one of my fave podcasts, an excellent episode on what you need to know now about all of that and more so you can implement it too:
Moving on again, I’ve found some excellent stuff for you to download and use for nada to enhance your products, videos, sites and anything else you can think of…
Let’s start this selection with an amazing array of sound effects:
https://www.hongkiat.com/blog/download-free-sound-effects/
Mighty Deals have some rather nice new offerings including fonts, business cards, icons and more…again for nada:
https://www.mightydeals.com/free_stuff
As for my fave cool tools right now…
Moz Link Explorer lets you check the backlinks and authority of any site:
Screaming Frog SEO Spider lets you analyse a site’s technical and onsite SEO by simply entering a URL:
While the Flaunt SEO tool gives you a free SEO report – really useful for finding out what you need to do to optimise your sites:
Your TED talk this week is new and already hugely popular – it’s also something I am passionate about as it comes under the umbrella of self-care:
