Latest On The Blog
Go Low For High Profits
Everyone seems to be celebrating the holidays earlier this year… I received my first card yesterday, there are Christmas trees everywhere and I also attended the first 'switching on the lights' event complete with lots of wonderful stalls full of gifts to buy… Which...
Why Authenticity Wins…
Authenticity – it’s something I talk about a lot. That’s because it works, especially online where most people are anything but. People love authenticity and they respond to it… Which means they will trust and like you more for it… And therefore buy from you rather...
Explode Your Success With These Firecracker Freebies
It’s Bonfire Night here in the UK when we light huge bonfires, let off fireworks and eat far too many toffee apples to celebrate the fact that Guy Fawkes and his fellow Gunpowder Plotters failed to blow up Parliament. While the merits of that are debatable, it gives...
Follow Your Dreams…Here’s How
Last night I was out for dinner with friends who are in the middle of renovating a house in Morocco where they intend to spend at least half their time working remotely. Every week, I read another friend’s Substack newsletter telling of her adventures living out of...
Think Evergreen For An Easier (And More Successful) Life…
Last night I helped make someone’s dream come true. You see, I have a new friend called Ed who really, really wants to break into doing voice work. He was a journalist for many years but has always had this yearning…and he also happens to have a great voice… So I...
Marketing Without The Hustle Or Sleaze
I was checking out yet another new marketing tool and, on the surface, it looked great. But something about it made me hesitate. Then stop and think. You see, this was one more thing that relied on those old-fashioned stalwarts… Scarcity. FOMO. Greed… And, as I’ve...
