by Amanda | Jan 30, 2020 | Marketing
I love it when people try to kill things off… As in, ‘the death of email,’ ‘the death of blogging,’ or the one I especially love: ‘the death of long form copy.’ Long form copy, aka the sales letter as you and I know and (hopefully) love it, is more effective than ever...
by Amanda | Jan 29, 2020 | Marketing
I teach in my new Easy Peasy Copy the importance of story when it comes to copywriting and marketing. It is important, however, to use story in the right way. Stories should inject that sense of connection and humanity into your sales pages, marketing content and...
by Amanda | Jan 29, 2020 | Marketing
I made this quick video for you to show you my fave YouTube hacks for finding great headlines and even great ideas for content and new products: And if you want unlimited YouTube traffic, try this:...
by Amanda | Jan 23, 2020 | Marketing
Hello and, following on from yesterday’s post, I wanted to talk to you today about authenticity. Now, yesterday you may remember I spoke about making things snackable, as in easily digestible. And that’s because attention spans are shorter. People...
by Amanda | Jan 22, 2020 | Marketing
I have some more thoughts for you today, and I’m multitasking because I’m also cooking supper here… So I decided to talk to you about things that are snackable. It’s not just because I’m in my kitchen. It’s because I’ve...
by Amanda | Jan 21, 2020 | Marketing
I wanted to talk to you today about something which afflicts a lot of people I come across. It’s one of those questions I hear over and over again, and that is, ‘Does it really work?’ Now, I entirely understand scepticism when it comes to something as nebulous...
