Yesterday I set you the challenge of outlining and bullet pointing your lead magnet or tripwire offer content.
Today we’re going to start fleshing that out.
Now, whatever format you choose to deliver your content – text, video, audio etc – I always believe you need to flesh it out first in a document format. For that you can use Word, Google docs…it doesn’t really matter.
What does matter is getting that content and format right so your audience finds it not only irresistible but compelling enough to consume in its entirety.
There is an astonishingly high attrition rate in online courses. Between 40 – 80% of students fail to complete them.
That’s why your lead magnet, the precursor to your higher ticket offers, needs to grab ‘em by the eyeballs and keep them there. Even more so if you are creating a tripwire offer.
Why? Because with such short attention and retention spans, you need to deliver that quick hit of a proven result so that your audience wants more from you.
Simple as that.
Actually, not so simple because you also need to follow what I consider my proven format:
- Tell them what outcome/transformation they are going to achieve with your lead magnet or tripwire offer.
- Take them through the steps to achieve that.
- Tell them what they have achieved.
Sounds stupidly simplistic?
It is and it isn’t.
At this stage, you are building trust and allowing your audience to get to know you. This is the introduction to all your other stuff.
If, therefore, you adopt a reassuring, chatty but informative style that is straightforward and free of hype, they are far more likely to get to know and love you rather than consider you yet another peddler of broken promises.
So your task for today is to do as I have outlined above. Flesh out your material using that three-step framework.
If you intend to create a video or videos as your lead magnet or offer, then the document you are creating will serve as your script. If it’s going to be a PDF or text then this is the foundation document we will tweak and edit tomorrow.
Remember the time criteria I set out for you earlier.
Your audience must be able to consume this and action it for a measurable result within a day if this is a lead magnet and a few days to a week if it’s a tripwire offer.
Yes, there can be longer term positive results but you must be able to deliver that immediate win.
In terms of length, your lead magnet should be no longer than 10 pages and ideally much less – maybe three or even just one so long as the information you provide and the outcome are packed with value for your audience.
Keep in mind that’s what it’s all about. This serves your audience and not you. You therefore want to give them the best that you can pack in.
So get to it, set up a document in Word, Google docs or whatever and use your outline from yesterday to produce a fleshed-out lead magnet or tripwire offer.
It doesn’t have to be pretty or perfect at this stage…
Just get it down.
And I wll be back tomorrow with your next steps.
In the meantime, if you want to take this to the next level go here:
