Yesterday I asked you to decide what transformation you were going to promise – and deliver to – your prospects and customers in your lead magnet or tripwire offer.
Today I would like you to map that out so you know the rough shape of your content as well as the way in which you are doing to deliver it.
Knowing the extent and scope of your content and the steps you want your audience to take to achieve their promised transformation will also help you see whether what you have to create is a simple lead magnet or if you have something more complex which would be better delivered as a tripwire offer.
Or you may decide that you want to separate your material into one simple transformation they can bring about within a short time of consuming your content and turn that into a lead magnet while delivering more steps and an even bigger, or complementary, transformation in a subsequent tripwire offer.
To help you with all of that, what I would like you to do now is bullet point your transformation and the steps your audience needs to take in order to achieve it.
If, for example, you are offering a lead magnet that promises to enable someone to sleep better that very same night (something in high demand at all times and more than ever right now) then you might list out the proven steps you want them to take such as stopping screen time within two hours of bedtime, a herbal tea, yoga stretches etc
If, on the other hand, you are promising to show them how to lose ten pounds in the next thirty days then you will probably want to create a low-priced but value-packed offer that includes exercises, eating plans and so on, i.e. a tripwire offer.
You are the person who should know your audience best by now if you have followed the steps I laid out in the first two parts of this challenge so you will know what their burning needs and desires are and how to provide solutions for those as well as what kind of solutions will suit them best.
Once you have bullet pointed (or whatever similar framework you want to use) your content, look at what you have and decided if you can best deliver it as a PDF, video, audio or mixture of all of those.
If this is a lead magnet then I suggest you create something that takes no more than 30 minutes to consume and between that and one hour to implement with an immediate payoff.
Good formats for lead magnets include:
Short videos
Report of not more than 10 pages
Cheatsheet
Tipsheet
Short audio (with accompanying visuals if necessary)
Mindmaps
Worksheets
Checklists
Or any mixture of the above so long as it falls within those short, snappy parameters I outlined above.
A tripwire offer is usually a longer PDF or video course, again not something that will take weeks and months to complete but rather will be immediately actionable with results that can begin to be felt, seen and measured within a few days at most.
This is because that immediate hit of a result is what will make your audience not only love you more but be eager for more from you.
Always remember that the job of a lead magnet or tripwire is to introduce someone to your funnel so that you can offer them other, higher ticket products of your own or which you are promoting.
With that in mind, you need to make sure yours is irresistible by providing that solution your audience desperately wants and needs in a format that will provide immediate gratification and value above and beyond anything they would ordinarily expect.
Sounds hard?
Not now you know your audience…and know what to do which is get outlining and bullet pointing so we can carry on creating together tomorrow. See you then.
