Tools make your life easier, freeing you up to create and carry out daily tasks faster and easier.
Today, I’m sharing the best free tools for 2025 to help you market smarter, write better, and publish faster.
Whether you’re launching your first blog, building your email list, or writing your first book, these tools have got you covered.
Let’s jump in!
Writing & Publishing Tools for Aspiring Authors
Ready to write that bestseller? These tools make the process easier:
Reedsy Studio – Excellent free tool for writing and editing your book.
Grammarly – Your personal editor for error-free writing.
Hemingway Editor – Simplify your writing for clarity and impact (great for blog posts and books).
KDP Amazon – Publish your eBook or paperback for free and reach millions of readers globally.
Use Reedsy to format your book professionally – no extra software needed!
Project Management for Beginners
Whether you’re planning a book launch or running a social media campaign, these tools help you stay organized:
Trello – Perfect for managing tasks and keeping track of your goals.
Notion – A one-stop hub for your ideas, outlines, and workflows.
ClickUp – An all-in-one tool to organize tasks, deadlines, and creative projects.
Start with Trello’s free templates for book writing and content planning!
Social Media Tools
Social media is your best friend for marketing – if you know how to manage it efficiently:
Buffer – Schedule and analyze your posts on Instagram, Facebook, and Twitter with ease.
Later – Plan your Instagram content visually and optimize posting times.
Canva – Create stunning social media graphics with free templates (perfect for promoting books or services).
You can also use Canva to create eye-catching book covers and marketing materials.
Content Writing & Idea Generation
Stuck on what to write? These tools can spark your creativity:
ChatGPT – Brainstorm blog topics, write social posts, or generate creative story ideas.
AnswerThePublic – Discover the exact questions your audience is asking online.
Hemingway Editor – Helps polish your content for blogs, social posts, or books.
Use AnswerThePublic to create blog content that attracts your audience to your brand or book.
Email Marketing Tools ✉️
Email is still one of the most powerful marketing channels. These tools are beginner-friendly and free:
MailerLite – Build your email list, create automated campaigns, and design landing pages.
Mailchimp – Send emails to up to 500 subscribers for free (great for getting started).
ConvertKit – Specifically designed for creators and authors.
Build a free lead magnet (like a sample chapter) using Canva/ChatGPT and use these tools to grow your list.
Self-Publishing Marketing Must-Haves
After you’ve written your book, it’s time to market it!
Book Brush – Create professional book mockups and promo graphics.
BookFunnel – Distribute free samples or advance reader copies (free trial available).
ProWritingAid – Polish your book with AI-powered editing.
Combine Book Brush with Canva to design irresistible visuals for social media campaigns.
SEO & Website Optimization for Beginners
Want to rank higher on Google and drive traffic to your site or book listing?
Ubersuggest – Discover keywords and track SEO rankings for free.
Google Keyword Planner – Find keywords to target in your blog posts or book description.
Yoast SEO – The go-to free plugin for optimizing your WordPress blog. It’s the one I use on all my sites.
Use Ubersuggest to find long-tail keywords for your book’s Amazon listing or your blog.
Finance & Accounting Tools for Solopreneurs
Keep track of your income and expenses (and stay tax-ready):
Wave – Free accounting and invoicing software.
Mint – Budgeting made simple.
PayPal Invoicing – Create and send professional invoices for free.
Wave is perfect for tracking book royalties and freelance income.
A Quick Recap:
Here’s your free toolkit to kickstart your business or self-publishing journey:
Writing & Publishing: Reedsy, Grammarly, Hemingway Editor, KDP Amazon
Project Management: Trello, Notion, ClickUp
Social Media: Buffer, Later, Canva
Content Creation: ChatGPT, AnswerThePublic, Canva
Email Marketing: MailerLite, Mailchimp, ConvertKit
SEO & Optimization: Ubersuggest, Yoast SEO
Finance: Wave, Mint
Tools are just that – aids to help you create. Your TED talk this week is by Ethan Hawke on giving yourself permission to be creative:
