There are some classic resources I use time and again. Over the next few weeks, I’m going to share those with you…
Starting with some of my go-to training resources that are guaranteed to upgrade your skills and boost your business for absolutely nada.
So grab a coffee/whatever strikes your fancy, get comfy, and let’s dive in!
Google offers free online courses on everything from search engine marketing to mobile marketing, all designed to help you excel in the digital world:
https://learndigital.withgoogle.com/digitalgarage
HubSpot Academy is a treasure trove of free, in-depth marketing courses.
Whether it’s content marketing, social media strategy, or inbound marketing, HubSpot has got you covered. And the best part? You get a certificate upon completion!
Meta Blueprint is where you can learn to create ad campaigns, target specific audiences, and use analytics to improve your strategy for both FB and Instagram:
https://www.facebook.com/business/learn
Moz’s Beginner Guide to SEOgives you a step-by-step walkthrough of the world of SEO, and will take you from complete beginner to SEO maestro:
https://moz.com/beginners-guide-to-seo
While if you want to understand the technical side of things better, Codecademy is the place for you.
They offer free coding courses in HTML and CSS—essential for marketers who want to work closely with website design and development – as well as much more:
A big part of successful marketing is compelling content. Copyblogger offers excellent free resources to improve your content marketing and writing skills:
Email marketing is as powerful as ever, and Mailchimp offers plenty of free resources to help you master it. From guides on getting started to advanced email marketing strategies, it’s all there:
https://mailchimp.com/resources/
Your TED talk this week is fascinating and vital for those of us who use words in our work (that’s you, by the way):
