I’ve thought and I’ve thought and watched yet more overwhelm pour into my inbox on a daily basis during this pandemic…
So I have finally come up with some of the focused training that I think will really help you at this time.
What I have decided to do is run a weekly challenge and kick it off with this week’s newsletter.
Our focus for the coming week will be on creating either a great opt-in offer so you can build a list, build a new list or build a list for a new offer.
Or (yep, there’s an option) you can create a low ticket, tripwire style offer that you can sell as the top of your funnel.
I’m starting with this challenge – there will be more – because I have seen people happily signing up for offers that give them what they need right now, whether that is for no cost other than their email or at such a tiny investment that they are happy to make it.
What we are going to do here is help you work out what kind of an opt-in giveaway or low-ticket offer you need to create…
And we’ll start with the opt-in giveaway.
If you need to know why you should create one in the first place and how to make it work for you, take a look at this:
I chose that because it’s aimed at creatives rather than just marketers so you see that this is a framework that is vital for a wide variety of niches online.
Then take a look at these examples of great opt-in offers:
With 15 more for you here:
https://www.youbrandbuilder.com/giveaways/
Let’s move on to low ticket or tripwire offers and we’ll start here with an explanation of what one of these is and how it works so well:
Then look at this which is an excellent tutorial on where opt-in and tripwire offers fit within your overall marketing strategy as well as so many other valuable lessons:
Then there are 10 great examples of tripwire offers here:
What I would like you to do now if you want to join the challenge is decide if you’re creating an opt-in or tripwire offer or both during the next week.
Then every day I will post a task for you to complete to take you towards that goal so that by this time next week you will have achieved it.
I will post each day on the blog and also send you out an email with a link to the relevant lesson and task, starting tomorrow, Monday.
In the meantime, here are some resources to boost mind and spirit, starting with these meditations from Headspace to help you with all kinds of things including stress and overwhelm at this time:
https://www.headspace.com/covid-19
Then there is this constantly updated page with all kinds of resources for education, entertainment and wellbeing here:
https://www.techradar.com/uk/news/free-resources-for-self-isolation-during-covid-19
Finally, your TED talk this week is on why sleep matters more now than ever:
If you’re up for the challenge, I look forward to meeting up with you again tomorrow, albeit virtually, and don’t worry if you don’t feel up to it right now as it will be there for you when you are ready.
