Last week was back to school week for us and every September I feel as if I’m going back to school too or, at least, having a fresh start.
With the change of the seasons comes some fresh air. I don’t know about you but I like to blast that fresh air through my business too.
Which is why this week I’m doing a round-up of some new stuff you can try and maybe add to your business – or even kickstart it – to grow even more in this last quarter of the year.
Let’s start with a subject close to my heart – AI or Artificial Intelligence. Now, it’s close to my heart because it’s one of my daughter’s passions and areas of expertise but it’s something you should be passionate about too because it can help you as a marketer in so many ways.
Here’s how:
Following on from that, Google Assistant, its AI powered voice app, is now able to answer more questions which means that voice search is becoming more important than ever…and for you that means optimizing your content and sites for voice search.
Here are four simple strategies to help you do that:
Instagram Stories go from strength to strength in terms of engagement and, with constant innovations, it’s definitely time you got on board if you haven’t already.
Here’s a great tutorial on how to use many of the newer features:
And an excellent video tutorial on Instagram Stories hacks you probably never even heard of here:
While you can take an entire course on Instagram Stories here…and, of course, it’s all for nada:
https://later.com/training/instagram-stories/
As for email marketing, the name of the game is interactive…here’s how to add that to your arsenal of marketing strategies that work here:
One example of interactive + AI that works really well is Messenger marketing and if you’re still hesitating over that one, take a look at this which will also give you some insights on how to get started as well as how to get staggering open and click through rates:
To follow on from that, here are the best 15 chatbot builders that don’t cost a bean:
I opened with a back to school theme and I will close with it as your TED talk this week is the wonderful nerd’s guide to learning everything online:
