Hola! The sun has made a rare appearance, the sky is blue…and boy, have I got a newsletter for you 😊
Today we’re talking all things audio, including how to turn your articles, newsletters, ebooks and even yourself into something people can listen to…
As well as why you should.
Let’s start with the why (always a good place to begin) and here’s a great explanation:
https://www.lesswrong.com/posts/BiQLCAPZvFg2yiP5L/how-and-why-to-turn-everything-into-audio
With 7 reasons here why you should turn articles in particular into audio:
https://speechify.com/blog/convert-articles-audio
Essentially, the more time-starved we are, or the shorter our attention spans, the more we want to listen to content on the go rather than having to sit down and read it…
Although, interestingly, at a seminar I attended the head of a major publishing house’s audio department revealed that their research showed many people like to sit and simply listen to a book, giving it their full attention.
As for turning your content into audio, there are any number of text to speech tools out there although not too many good ones for nada.
About the best is Natural Readers which won’t cost you a dime for its basic account:
https://www.naturalreaders.com
Nor will Elevenlabs’ individual account:
You can, of course, record your content yourself, in which case these no cost tools will come in handy:
Rev is an excellent voice recorder:
As is FreeSoundRecorder:
While Audacity will help you clean up and enhance your audio files:
As will Ocenaudio:
Recast AI is slightly different in that it’s designed to turn all those articles etc you never got around to reading into bite-sized audio but it also lets you submit up to 5 of your own blog posts/articles each week on its basic plan:
While for podcasting, Podbean is fabulous:
https://www.podbean.com/audio-recorder
As for turning your newsletter and other content into podcasts, here’s how:
https://speechify.com/blog/how-to-convert-newsletters-to-audio
With a great beginner’s guide to starting that podcast here from Riverside – another excellent software solution:
https://riverside.fm/blog/a-beginners-manual-to-starting-a-podcast
If you need some inspiration, here’s a compilation of some of the best marketing podcasts right now:
https://www.blendb2b.com/blog/the-best-marketing-podcasts
The Digital Marketing Podcast remains one of my faves and this is a brilliant episode:
https://targetinternet.com/resources/starting-a-digital-marketing-based-business
Your TED talk this week is on a topic that will resonate with many…a look inside the mind of a master procrastinator:
