Finding your niche…the eternal question and possibly the biggest stumbling block for marketers and authors alike.
I’ve watched people waste months and even years hunting for the perfect niche. Spoiler alert: there isn’t one.
If you’re still one of those people stumbling around in the dark, or you just fancy a change, I’m going to focus this week on all things niche…
And if you’re wondering just why niches are so important, read this:
https://blog.hubspot.com/sales/niche-market
Let’s Start with Ikigai
Ikigai is a Japanese concept that intersects what you love, what you’re good at, what the world needs, and what you can be paid for…and it’s a great starting point for a niche hunter.
Think about what you love doing, your skills, interests, and what people often seek your advice about. These reflections can reveal a niche that not only aligns with your passions but also has the potential for profitability.
You can learn more about how to do that here:
https://www.thefemaleceo.com/blog/finding-your-ikigai-accelerate-your-niche
Although some argue that the best niche is you…:
With more on how to embrace that in this video:
And a formula here for you non-fiction authors:
https://www.digginet.com/self-publishing/find-a-niche-for-your-non-fiction-book
Exploring Niches
Still stuck?
There are a ton of existing niches out there you can explore.
There are, of course, the big ones – health, wealth, relationships with all their sub-niches.
Some are evergreen and some based on trends. Here are 14 profitable ones for this year:
Research Your Niche
Before you dive deep into that shiny new niche, it’s a good idea to validate it by researching traffic sources, competition, and keyword difficulty.
You can follow the steps laid out here:
https://affilimate.com/blog/niche-research
With 6 more steps to follow here:
Understand Your Competition
A critical step in establishing your niche is understanding who you’re up against.
Analyze competitors to identify any gaps in the market you can exploit.
You can learn more about how to do that here along with how to narrow down your niche – there are even 140 niche ideas for you:
https://createandgo.com/choose-your-niche
Assessing Profitability
Of course, you want to make sure your niche is lucrative and this will teach you how (this is part of an excellent series on finding your niche and I highly recommend you check out the other posts):
Be Unique
Remember, what you bring to the table is unique.
Whether it’s personal experiences, specialist knowledge, or a fresh perspective, these are your assets in standing out in your niche so bring your voice to everything you create…
You can see how well this works here:
https://buffer.com/resources/career-creator-tips
But remember your audience too:
Finally, stay agile. Niches evolve, and so should your approach. Ultimately, though, you have to be brave and dive in…your TED talk this week will help with that:
