Finally…the sun is shining on the UK! It’s been a dismal summer so far and I was so happy to see it that I’ve been on a six-mile hike today with some friends to the best tearoom I know.
Yes, I’m so British I walk miles for tea and cake.
And I can tell you it was worth every step!
This tearoom is particularly special because it started out as a few ramshackle buildings thrown up by the couple who inherited a patch of land.
They worked hard, planted gorgeous gardens, made the best cakes I have ever tasted and now run a thriving business that attracts people from miles around…including me.
Thing is, their backgrounds are not in catering. She used to collect bins from offices while he was a road digger before he became a builder.
But they had a dream and they fulfilled it.
With a little imagination and some work, you can do the same.
As I always teach, it’s wise to base your business – or your dreams – on land you own.
In digital terms, that means something you create, whether that’s a website, a course, an online shop, a book, a service or something else.
An integral part of that is launching the thing to enough fanfare and pizzazz that you stand out among all the noise online…
So this week, we’re focusing on just that. Launching successfully so that you get results rather than crickets.
Let’s start with a website and this excellent 12 step guide:
With a great website launch checklist to follow here:
https://www.wix.com/blog/website-launch-checklist
More into ecommerce? Take a look at this guide to launching a product in 6 steps:
https://www.shopify.com/uk/blog/product-launch
With 5 steps to launching an online store/new product here:
https://www.shipbob.com/uk/blog/started-online-store-5-steps-successfully-launch-new-product
And another great checklist for launching a product here:
https://blog.hubspot.com/marketing/product-launch-checklist
Launching a course? You need to read this:
https://luisazhou.com/blog/launch-an-online-course
As well as taking a look at this step by step guide:
https://teachable.com/blog/the-ultimate-guide-to-launching-your-online-course
And discovering the 8 things you should know before you even think of launching a course:
https://www.paigebrunton.com/blog/launching-online-course
If it’s a book you’re launching, here are 9 effective ways to do it virtually:
And 8 steps to the perfect book launch here:
https://nybookeditors.com/2019/10/8-steps-to-the-perfect-book-launch
With social media a vital factor in launching, here are some extra tips on how to leverage it for maximum impact:
https://www.sprinklr.com/blog/product-launch-social-media
Muttering that you have nothing to launch? And no idea how to create anything? Try boredom…it might just lead to your most brilliant ideas ever as your TED talk this week explains:
