Last week I talked about some of the real gurus out there for you to learn from and follow and gave you links to some of their best resources.
This week, I’m going more in-depth with just three brilliant marketers from whom you can learn a lot…
For absolutely nada.
We’re starting with Pat Flynn, not just a legendary marketer and product creators but an all-round good guy.
His blog is invaluable because he and his team share so much across all areas of marketing including email marketing, writing, podcasting, product creation and much more.
Dive in here:
https://www.smartpassiveincome.com/blog
He also has an excellent selection of guides for you to grab including how to start an email list, business fundamentals and how to start a podcast.
You can browse and download those here:
His YouTube channel is another great resource for you and I especially love this – 15 years of online business advice in 28 minutes:
And then there is, of course, his podcast with an inspiring episode on being happy with scrappy aka how he started out online:
Next up we have Andre Chaperon, one of my personal heroes precisely because he dares to do things differently.
He recently parted company amicably with his long-time business partner and friend, Shawn Twing, and writes about his new way of doing things online here:
You can also read and learn a ton from his guide to building what he calls tiny digital worlds here:
And you can listen to him here talking about the “Chain of Beliefs” method for taking your prospect from where they are, to where you need them to be in order to buy from you…
Along with how to use “Islands of Content” to prime your audience to buy long before they even see your sales message…
Plus the rule Andre constantly breaks in his email and sales copy to educate, relate and bond with his readers (and sell to them like crazy)
Our third guru worth following is Marisa Murgatroyd who has her own 8 figure course empire and teaches how to create courses that are truly experiential…
So students love them!
Here she is with 8 ways to sell courses that actually work:
Then there are these 7 mistakes she made when she was just starting out and how you can avoid them:
And how to craft a sales page that converts:
Along with how to price your courses and programs (always a hot topic):
Once you’ve digested all that and put it into practice, you can take in your TED talk this week which gives you the keys to a better quality of life:
