The eagle-eyed among you will have noticed that your newsletter is a few hours late…and that’s because I’ve been busy with a launch.
Launches are hands down one of the best ways to grow your business but I totally understand they can seem intimidating or even downright scary.
With that in mind, here are some excellent strategies for you to use to launch your next product, course or ebook:
Understand Your Audience
First things first, who are you selling to? Understanding your audience is crucial to tailoring your launch strategy. Create detailed buyer personas to help visualize who you’re targeting. Check out HubSpot’s free Buyer Persona Templates to get started.
Build Anticipation
Start creating buzz well before your launch date. Use social media, teasers, and email marketing to stir curiosity and excitement. Neil Patel offers some great tips in his guide on creating a buzz around a launch:
https://neilpatel.com/blog/generate-buzz-launch-new-product
Have a Plan
Having a plan makes launching anything so much easier. Here are various models and plans you can copy and use:
https://gojilabs.com/blog/how-to-launch-a-digital-product-choosing-a-product-launch-plan
Launch with a Bang on Social Media
Social media can be a powerhouse for your launch. Plan a mix of content like live videos, countdowns, and user-generated content to engage your audience.
Here are ten great tactics to use:
https://www.canva.com/learn/10-tactics-for-launching-a-product-using-social-media
Gather Early Feedback and Adapt
Early adopters and customers can provide invaluable feedback. Use it to tweak your product and improve your launch strategy. Learn how to effectively gather and use feedback here:
https://anywhere.epam.com/en/blog/product-feedback
Utilize Influencers
Influencer partnerships can expand your reach exponentially. Find influencers whose audience aligns with your target market. Read more on influencer marketing strategies here:
https://queue-it.com/blog/influencer-marketing-strategy-product-launch
With 7 examples of influencer marketing campaigns here:
https://sproutsocial.com/insights/influencer-marketing-examples
Offer Launch Specials
Incentivize early purchases with special offers. Limited-time discounts, bundles, or exclusive content can make your offer irresistible. Here are 40 more ways to promote your launch:
https://www.yourcontentempire.com/promote-your-next-launch
Follow Up and Keep the Momentum Going
Post-launch, keep the conversation going. Engage with your customers, ask for reviews, and continue to market your product. Here’s how to maintain momentum post-launch:
https://www.launchteaminc.com/blog/marketing-tip-of-the-week-product-launch-follow-up
Your TED talk this week is on another essential ingredient to a successful launch…storytelling:
