I was checking out yet another new marketing tool and, on the surface, it looked great.
But something about it made me hesitate.
Then stop and think.
You see, this was one more thing that relied on those old-fashioned stalwarts…
Scarcity.
FOMO.
Greed…
And, as I’ve said before, I’m sick of the hustle.
Aren’t you?
Certainly lots and lots of people are turned off by that kind of marketing. They’re wise to it, have seen it far too much of it and have no desire to be influenced by it.
Instead, they’d rather be sold to in a transparent, upfront, far more human way.
One that treats them like an intelligent person rather than yet another dumb prospect.
Don’t get me wrong – that kind of hard-hitting marketing still works. In the short term. But I’m all for the long game and building trust and relationships rather than leaving people feeling scammed.
It’s an approach that will not just give you longevity but also far more profit in the end as repeat customers are far more lucrative than the churn and burn kind.
With that in mind, I’m sharing some resources with you today that will help you avoid the hard hustle and take a smarter path.
Let’s start with this for people who hate the hustle and want to get out of it:
Then there are these three top tips on how to sell without sleaze:
And five sleaze-free steps to sell anything:
If you’re freelancing, or thinking of doing so, here are seven easy ways to hustle without hustling:
https://ligocreative.com/blog/freelancing-easy-ways-hustling-work
And for everyone, here’s how to market yourself without sounding sleazy:
https://www.iwillteachyoutoberich.com/how-to-market-yourself/
With more tips from the experts at Copyblogger:
Your TED talk this week builds on what you’ve learned here by teaching you three practices for a life full of wisdom:
