Social media marketing…how’s that going for you?
I love it but I am also aware that this is yet another area where myths abound and lead people astray…
So this week’s myth-busting tips and tutorials fest is focused on this area.
Let’s proceed myth by myth…
Starting with the one that tells you that you need to be posting on every social media platform out there and driving yourself into the ground in the process.
Not at all.
What you need to be doing is focusing on the platform(s) that serve you and your business the best.
And there are some great tips on how to do that here:
With further tips from Jeff Bullas here:
Another myth is that you can post at any time on social media and get results. Of course you can but if you want the best results for your effort, it’s wise to post at the times when you will get the best return for your efforts in terms of engagement, shares, likes and so on.
Handily, you can discover those best times for 2019 here:
https://sproutsocial.com/insights/best-times-to-post-on-social-media/
Think social media is only for the young? Think again. That’s another common myth that needs busting.
To find out the demographics for each platform take a look here and tailor your posts and platforms to suit your target audience accordingly:
OK, let’s bust another one…this time: video.
So many people think you don’t need to use video in your social media marketing when the truth is that you absolutely do…
Not least because by 2020 consumer videos will make up more than 80% of traffic.
To find out why and how to use video in your social media marketing, go here:
https://www.bigcommerce.co.uk/blog/social-media-video/
Our final myth is that you can slap up any old post on social media. You can’t. Instead, you need to make your posts as engaging as possible so people…engage.
And here’s how to do that:
https://blog.hubspot.com/marketing/proven-social-media-engagement-strategies
To take you away from technology for a moment in a way that will result in you bringing more to your social media interactions, your TED talk this week is all about the very human skills you need now:
