Let me ask you a question – do you want to be the best at what you do or are you simply prepared to swim in a sea of mediocrity?
You see, in a world where AI can churn out reams of me-too content, the only way you are going to succeed long term is by standing out.
That means raising your head above the parapet, finding your voice and shouting it loud and proud.
What do I mean by that?
Perhaps the best way to show you is by giving you some real-life examples of people who have dared to be different and therefore achieved extraordinary success.
And that’s what it’s all about really… not just any old success but extraordinary success because you are…
Extraordinary.
You may not believe it now but let’s just take a look at those examples I promised you and see what you can learn from them.
We’ll start with someone whose name may or may not be familiar to you but whose work has fundamentally changed the world of marketing which means that, at some point, he’s had an impact on you and what you do as well as the ecosystem.
His name?
Seth Godin, author of Purple Cow and many other books, articles and podcasts which can help you succeed by standing out from the crowd.
Here, in no particular order, are some of my favourites:
7 Ways to Reinvent Yourself:
https://www.porchlightbooks.com/blog/changethis/2010/brainwashed-seven-ways-to-reinvent-yourself
Download The Bootstrapper’s Bible here:
https://seths.blog/wp-content/uploads/2019/09/8.01.BootstrappersBible-1.pdf
Listen to Just Get Started here:
And if you love his podcasts, there’s a whole heap here:
Next, a man who has continually reinvented himself, again achieving outstanding success through doing so.
James Altucher is the author of Choose Yourself among many other books and is the master of pivoting and rising like a phoenix from the ashes when circumstances have turned against him.
Here, as the song goes, are some of my favourite things from him:
Read How to Be Undefeatable:
Listen to How to Change the Course of Your Life:
Read How To Find Your Passion here:
And get all his best stuff here:
Finally, a woman whose work I have followed for years and who I admire enormously for her guts in not only standing out from the crowd but by creating her own $5 million fortune while doing so.
Not bad for a kid from a trailer park who had to make her own way.
Her name is Ash Ambirge and here is some of her stellar stuff to inspire and fire you up:
Read Ash on imposter syndrome here:
Listen to the apt Fighting Mediocrity With Ash Ambirge here:
And watch her talk about the art of trusting your most dangerous ideas here:
Talking of watching (and talking!) here’s your TED talk for this week – the exceptional Jeannette Winterson asking whether humanity is smart enough to survive itself:
