Authenticity – it’s something I talk about a lot. That’s because it works, especially online where most people are anything but.
People love authenticity and they respond to it…
Which means they will trust and like you more for it…
And therefore buy from you rather than someone else as well as signing up to your list, checking out your other offers and responding to your calls to action.
Today I’m taking a look at various ways you can inject authenticity into your marketing so you, too, can benefit from its magic.
Let’s start with this – how to show up authentically on Tiktok being imperfectly you:
https://www.socialmediaexaminer.com/showing-up-authentically-on-tiktok-being-imperfectly-you/
Of course, all your content should be authentic for optimum results…but what is authentic marketing? How do you translate that into your content?
Here’s a good primer:
https://nytlicensing.com/latest/marketing/what-authentic-content-marketing/
And here’s more about why it’s crucial for your success:
https://aicontentfy.com/en/blog/importance-of-authenticity-in-content
Along with why it matters:
https://www.elegantthemes.com/blog/marketing/authenticity-in-marketing-why-does-it-matter
So important is authentic marketing that there are numerous sites and podcasts devoted to it.
Here’s one of my favourite episodes from the Authentic Online Marketing podcast on how to know what your audience wants:
With another excellent one from the Authentic Marketing podcast on how to improve your conversions using the power of personalisation:
https://www.wantauthentic.com/podcasts/episode-027
Another great one from them is on unlocking organic traffic:
https://www.wantauthentic.com/podcasts/episode-024
While George Kao teaches you how to get attention by being you here:
https://www.georgekao.com/blog/gettingattention
Your TED talk this week is on how to find your authentic self at any age…so you can infuse your marketing with it!
